Hey :) Bienvenido

I’m Lydia, a seasoned digital media expert. I specialize in crafting integrated media strategies tailored to propel businesses to new heights.

With a passion for fostering growth, I am dedicated to delivering impactful results.

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Areas of Expertise

 

  • Media Planning & Buying

  • Programmatic Display, Paid Social, & Paid Search

  • Email & SMS Marketing

  • Audience Development

  • Reporting

Recent Projects

 

Decreased CPL by 30% CPL for health insurance broker.

200% YoY sales growth for a DTC gourmand fragrance brand.

1k+ SQLs for a metro transportation platform.

100k+ event registrations for a leading pediatric care institution.

1k+ undergrad enrollments for a hands-on STEM university.

20k+ trial sign-ups for a best-in-class social media tool.

Retail launch for a clean beauty brand in Ulta Beauty.

DTC product launch for a cheese-y item.

I lead acquisition and retention projects from ideation to reporting and beyond with direct responsibility for day-to-day management and results.

I’ve driven DTC product launches, B2B lead generation campaigns, and everything in-between.

Let’s grow together.